I stumbled upon this interesting tidbit of advice regarding submitting your poetry to media sources. It's inspired me; Maybe it will inspire you too.
"You might think that the best way for poets to earn money is to submit their poetry to magazines which cater to that audience. The fact is, however, that most poetry magazines pay little or nothing for even the best poetry, and you certainly can't make a living doing that.
Instead, look for magazines that are geared toward the subject of your poetry. For example, if you like to write poetry about the outdoors, consider submitting your poetry to Field & Stream or Orion. You'll find that not every magazine accepts poetry, but target the ones that do."
I'm going to submit a horse related poem to a horsey magazine :)